Handmade Product Pricing Calculator
To price a handmade product, add up what one item costs you - materials, your time at an hourly wage, packaging, shipping supplies, equipment wear and a share of your monthly costs - then multiply: total cost x 2 = wholesale, and wholesale x 2 = retail. Below the price you see the profit left after Etsy fees and postage, and you can switch to a target profit or check the price you charge now.
Price every product you make in one place
The Handmade Product Pricing Calculator workbook on Etsy uses the same math as this page and adds:
- A materials list: type the pack price, size and unit once, and the cost per unit is worked out for you.
- Buy in one unit, use in another - wax by the lb into a recipe in oz or g, cord by the yard in inches.
- Build each product from a recipe picked from dropdown lists, so the materials cost adds itself up.
- Your Etsy fees line by line, and a status line that turns orange when a price loses money.
- Every product on one Price List: cost, wholesale, retail, fees, postage, profit and profit per hour.
One .xlsx file for Excel, plus a link to make your own copy in Google Sheets. Instant download.
Questions
What is the formula for pricing handmade items?
Total cost x 2 = wholesale, wholesale x 2 = retail, where total cost is materials + your time x your wage + packaging, shipping supplies, equipment wear and a share of your monthly costs. Change both multipliers to your own, or pick "For a target profit" to set the share of the price you want to keep.
How much should I charge for a candle?
In the example, an 8 oz soy candle with $3.56 of materials and 10 minutes of work costs $8.64, so it sells for $17.50 wholesale and $35.00 retail - $22.01 profit after Etsy fees and postage.
How do I price items I make in batches?
Type the time and the materials for the whole batch and how many items it makes. They are shared over the items; packaging and postage stay per item.
Should I pay myself in the price?
Yes. Your time x your hourly wage is part of the total cost, so any profit is on top of your pay.
Which Etsy fees are counted?
The transaction fee of 6.5% of the item price and the shipping you charge, payment processing of 3% of what the buyer pays (sales tax included) plus $0.25, and the $0.20 listing fee - Etsy US rates as of October 2026. Open "Etsy fees and sales tax" to change any rate, or set them to 0 for a cash sale at a market.
Good to know
- This free calculator prices one product at a time and does not save anything.
- Materials go in as one dollar amount here; unit conversion and recipes are in the workbook.
- Fee rates and the example numbers are starting points; type your own.
Questions? Message us on Etsy.